News

How SiriusXM built a podcast empire by keeping its shows on YouTube with a "maximum reach" ad strategy; podcast video and social ad revenue nearly tripled YTD (Matt Craig/Forbes)

Mediagazer · last updated

Matt Craig / Forbes:
How SiriusXM built a podcast empire by keeping its shows on YouTube with a “maximum reach” ad strategy; podcast video and social ad revenue nearly tripled YTD  —  While other networks have taken quick cash from Netflix or Disney, SiriusXM is trusting its maximum reach ad sales strategy …