How the semantics of search are changing amid the zero-click era
Search marketing, once a relatively narrow and technical sect of marketing, is becoming much more wide-ranging.
One year in from the launch of Google’s AI Overviews, adoption of AI-assisted search tools has led to the rise of so-called “zero-click search,” meaning that users terminate their search journeys without clicking a link to a website.
“People don’t search anymore. They’re prompting, they’re gesturing,” said Craig Elimeliah, chief creative officer at Code and Theory.
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