How to Sell Yourself in Wartime

Serhii Prokopenko, the editor in chief of Gwara Media, a newsroom near the front lines in Kharkiv, Ukraine, calculates the probability of risk in percentages. “I don’t see any other ways to manage this kind of stress,” he said. Kharkiv, Ukraine’s second-largest city, twenty miles from Russia’s border, has been a key target since the invasion began, more than three years ago—the site of frequent bombardments and attacks, including with cluster munitions. Emergency laws, curfews, and air alerts have become daily routine. Prokopenko, who is thirty-four, with a robust build and soft, youthful face, manages a team of some two dozen journalists at Gwara, and, in his little spare time, he is also pursuing a PhD in management and communications at the Simon Kuznets Kharkiv National University of Economics.