How Reuters’ dynamic paywall is boosting subscriptions and ads
“It’s basically like magic. Overnight, the dollars start to flow.”
That’s how Phil Andraos, gm for digital at Reuters, described the dynamic paywall Reuters launched earlier this year, speaking onstage at the Digiday Publishing Summit in Miami on Monday.
Though Reuters’ subscription offering will reach its two year anniversary in October, the more recent dynamic paywall has been fundamental in growing Reuters’ subscriber base while also protecting its ad revenue business, Andraos said.
Related Knowledge Center: State of the business model
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.