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How publishers are using apps to deepen engagement and improve retention

voices.media · last updated

For some publishers, apps are quickly becoming one of the most effective tools in a product portfolio for enhancing their relationships with core readers and subscribers. Whether it’s improved retention rates or a premium reading experience, organisations are reaping the benefits of app investment.

Ahead of The Publisher App Summit on June 11th, we’re spotlighting how leading news publishers are using apps in smart ways to connect with readers and drive long-term value.

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