How to partner with a local business to grow your newsletter subscribers
We made coffee punch cards to incentivize customers to subscribe to a newsletter The Missourian — Columbia, Missouri’s local newspaper based at The University of Missouri — serves a large variety of audiences but is currently focused on gaining subscribers within the 30-45 year age range for their newsletter. With this goal in mind, Innovation in Focus helped them brainstorm ways to reach…
Related Knowledge Center: Local media
The hollowing out of the local news ecosystem has been well documented; in some communities, efforts are underway to reverse the growing news desert.
Related Knowledge Center: State of the business model
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.