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How an obscure website became a force in America’s election information machine

washingtonpost.com · Ian Duncan and Kevin Schaul · last updated

Experts are concerned the new crop of influential AI-created sites could quietly spread errors to millions of voters.

Frustrated with hunting for information on political candidates, Ben Torres Ezrick set out to build a one-stop shop for voters.

To wrangle data on thousands of candidates, the tech veteran turned to artificial intelligence. He sent out teams of digital agents across the web to build the dossiers that populate his website, the Ballot Brief.

But Ezrick envisioned attracting an audience beyond humans: chatbots.