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How Newsweek, Nearing Nine-Digit Revenues, Engineered an Unlikely Turnaround

Adweek · Mark Stenberg · last updated
The general interest publisher Newsweek, which turns 93 years old next month, generated $90 million in revenue at a profit margin of 20% last year, the clearest evidence yet of the commercial turnaround afoot at one of the most historic news organizations in the U.S.
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The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

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