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How to measure whether your journalism is useful

RJI · last updated

A five-step guide to outcome metrics that matter and how to show what your journalism actually does for readers We approach newsroom strategy through three lenses that work together: a content strategy, a product strategy, and a service strategy. Service design is the lens we bring; the other two are where most newsrooms already work. Every news venture (from newsroom to creator)…

 

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Related Knowledge Center: Theoretical journalism

State of Play

Journalism as a profitable product has been in decline for years, raising the questions of what the news is for and what people are willing to pay for.

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here today, more tomorrow

We’ve launched briefing.center with a focus on the press and media.

And we’ve added Citizen Cartwright, a daily quick-read news summary by veteran Washington journalist Linda Cartwright. We’ve also created a new voting rights knowledge center for Citizen Cartwright subscribers. (You can sign up for a dedicated morning email at citizencartwright.com.)

You can sign up here for full access to press and media and Citizen Cartwright on briefing.center.

You can use briefing.center as the center of your information management, or just one of your tools. We’re happy to discuss your information needs.

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