How Mainstream Adoption Could Lead to a Cannabis Brand Evolution

The cannabis industry is priming itself for a parallel track as it grows from a nascent channel into one that commands a sizable influence. Still, no cannabis brand has achieved the milestone of national name recognition the Uber of cannabis, so to speak. The first cannabis brand to achieve national status will, in essence, receive a golden ticket to an industry-dominating destination, positioning itself as the brand Americans know and trust. Many of you understand the steps that must happen for these cannabis brands, currently speckled throughout the U.S. in inconsistent patterns, to achieve mass awareness. It also doesnt help that cannabis brands lack access to two of the most important advertising channels and community builders in modern marketing: Google and Facebook.