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How Lionsgate built a roster of about 15 TikTok movie fans to make "fan edits" to market movies, using language that feels "native to the platform" (Ethan Shanfeld/Variety)

Mediagazer · last updated

Ethan Shanfeld / Variety:
How Lionsgate built a roster of about 15 TikTok movie fans to make “fan edits” to market movies, using language that feels “native to the platform”  —  What if a movie trailer had filters and huge neon text, and was set to, say, a Dua Lipa song?