How Lionsgate built a roster of about 15 TikTok movie fans to make "fan edits" to market movies, using language that feels "native to the platform" (Ethan Shanfeld/Variety)
Ethan Shanfeld / Variety:
How Lionsgate built a roster of about 15 TikTok movie fans to make “fan edits” to market movies, using language that feels “native to the platform” — What if a movie trailer had filters and huge neon text, and was set to, say, a Dua Lipa song?