How Germany Can Enter The Adult-Use Cannabis Market Successfully

If politicians can set aside their differences to successfully pass German adult-use cannabis, Europe will become a competitive rival to the U.S. market within five years. Let’s look at the state of adult-use cannabis in Germany and examine the international examples that would best inform market entrant strategy for this burgeoning industry. In addition to this ambitious set of initiatives, the creation of rules and regulations for the adult-use cannabis market could take six months or more. An examination of the trials and tribulations of other international adult-use cannabis markets readily suggests solutions to these queries. If politicians can set aside their differences to successfully pass German adult-use cannabis, Europe will become a competitive rival to the U.S. market within five years.