News

How FT uses polls to engage readers and grow subscriptions

www.journalism.co.uk · Gordon Smith · last updated
The Financial Times (FT) has been using polls in its newsletters for more than five years, but in 2024 it vastly expanded their use. Polls encourage audience engagement and habit-forming behaviour.
View full article

Related Knowledge Center: State of the business model

State of Play

The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

Artificial intelligence

More information

Related Knowledge Center: Inside the newsroom

State of Play

As newsrooms struggle with rickety business models and precarious finances — as well as new technologies —  they are deploying an array of editorial responses. 

The Times and its critics  |  Washington Post mortem    

More information

here today, more tomorrow

We’ve launched briefing.center with a focus on the press and media.

And we’ve added Citizen Cartwright, a daily quick-read news summary by veteran Washington journalist Linda Cartwright. We’ve also created a new voting rights knowledge center for Citizen Cartwright subscribers. (You can sign up for a dedicated morning email at citizencartwright.com.)

You can sign up here for full access to press and media and Citizen Cartwright on briefing.center.

You can use briefing.center as the center of your information management, or just one of your tools. We’re happy to discuss your information needs.

Sign up