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How Forbes makes money: Business title’s leaders explain diversification strategy

pressgazette.co.uk · Bron Maher · last updated

The senior leadership team at Forbes has explained how the business title is drawing on a range of revenue streams such as events, online subscriptions and direct-sold advertising.

Related Knowledge Center: State of the business model

State of Play

The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

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