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How Does Podcast Star Joe Budden Make $20 Million a Year?

NYT > Business > Media · Jessica Testa · last updated

The podcaster Joe Budden, an ex-rapper who has been called the “Howard Stern of hip-hop,” wanted to flex a little. He accidentally over-flexed.

Last month, he posted a screenshot of his traffic from Patreon, a subscription service that allows fans to pay creators directly through monthly contributions. It showed more than 30 million visits in 30 days.

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The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

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