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How CAA is repositioning its marginal creator division to an urgent bet as it signs big names, poaches creator-focused agents, and attends Cannes Lions (Brooks Barnes/New York Times)

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Brooks Barnes / New York Times:
How CAA is repositioning its marginal creator division to an urgent bet as it signs big names, poaches creator-focused agents, and attends Cannes Lions  —  Trisha Paytas, a digital star, is part of CAA’s growing roster of creators.Michelle Groskopf for The New York Times