News

How audience interviews surface opportunities for service-oriented journalism

RJI · last updated

Talking to people gets you the answers that analytics don’t: the ‘How?’ and ‘Why?’ behind your audience’s motivations If you’re running a small news organization and asking questions like, “Why are the people registered to my newsletter not becoming paid members?” “Why aren’t my events drawing a larger audience?” “Is the voter guide I produced actually useful to people?

 

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