How an AI-generated guide to summer books that don’t exist found its way into two newspapers
Well, this is embarrassing. The Chicago Sun-Times and The Philadelphia Inquirer have been caught running an AI-generated guide to summer books that don’t exist. I saw some hilarious posts about it this morning on Bluesky, but I wanted to wait until there was news about what had happened.
Now we know. Jason Koebler reports for the tech site 404 Media that the feature was written (or, rather, not written) by someone named Marco Buscaglia as part of a 64-page summer guide. The section was not specific to the Sun-Times or the Inquirer but, rather, was intended for multiple client newspapers. “It’s supposed to be generic and national,” Buscaglia told Koebler. “We never get a list of where things ran.”
Buscaglia pleads guilty to using AI, too, saying, “I do use AI for background at times but always check out the material first. This time, I did not and I can’t believe I missed it because it’s so obvious. No excuses. On me 100% and I’m completely embarrassed.”
And now it’s being reported that The Philadelphia Inquirer ran the supplement, too.
The Chicago Sun-Times, a tabloid, merged several years ago with Chicago Public Media, creating a nonprofit hybrid that could compete with the larger Chicago Tribune, which has labored under cuts imposed by its hedge-fund owner, Alden Global Media.
The merger hasn’t gone particular well, though. In March, the Sun-Times reported that it would lose 20% of its staff under buyouts imposed by Chicago Public Media, which is dealing with its own economic woes. According to an article by Sun-Times reporter David Roeder, the cuts were aimed at eliminating 23 positions in a newsroom of 107.
As for the AI fiasco, the Sun-Times said on Bluesky: “We are looking into how this made it into print as we speak. It is not editorial content and was not created by, or approved by, the Sun-Times newsroom. We value your trust in our reporting and take this very seriously.”
If it wasn’t approved by the newsroom, that suggests it was an advertising supplement.
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