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How AI Could Eat Creators’ Affiliate Revenue

The Information · Ann Gehan · last updated

Creators are staring down what they say is a growing threat: artificial intelligence-powered searches cutting into their lucrative product recommendations. 

More people are turning to AI tools like ChatGPT and Perplexity to search the web for information and shopping inspiration, and Google has started adding more AI-powered features to its search, such as quick summaries of answers that appear at the top of a search results page called AI Overviews. 

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