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How a 16-year-old company is easing small businesses into AI

TechCrunch · Sean O'Kane · last updated

Amid all the “is this a bubble?” talk about artificial intelligence, the supply chain and logistics industries have become breeding grounds for seemingly genuine uses of the technology. Flexport, Uber Freight, and dozens of startups are developing different applications and winning blue-chip customers.

But while AI helps Fortune 500s pad their bottom line (and justify the next layoff to Wall Street), the right use of the tech is proving useful to smaller businesses.

Netstock, an inventory management software company founded in 2009, is working on just that. It recently rolled out a generative AI-powered tool called the “Opportunity Engine” that slots into its existing customer dashboard. The tool pulls info from a customer’s Enterprise Resource Planning software and uses that information to make regular, real-time recommendations.

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