Houston Public Works launches explicit ad campaign - Chron

Houston Public Works launches explicit ad campaign
The City of Houston is encouraging residents to conserve water in a memorable campaign roll out. Pablo Orjales / EyeEm/Getty Images/EyeEm

Earlier this week, Houston Public Works launched a water conservation campaign encouraging Houstonians to save water as much as humanly possible. The department's site states that its "Give Water a Break" push aims to shift the public's mindset from "wasting water because I can" to "saving water because I should." However, the social media visuals and ads used to endorse the campaign can be described as.... interesting, to say the least.

"Size matters: Full loads only," suggests one memorable image, which features a water-flooded washing machine with a bra, underwear, and a pair of boxers pouring out from the door.