A Hollywood Start-Up Targets the Micro Drama Craze
Remember Quibi?
It was a short-form content studio and streaming service for smartphones that failed in spectacular fashion in 2020, so much so that its name became Hollywood slang: That’s a Quibi, as in a terrible idea.
Now, however, one of Hollywood’s most outsize personalities is giving the basic concept — a short-form studio and app — another shot. He thinks Quibi was a terrific idea, albeit with spotty execution and really bad timing.
And it needed the help of artificial intelligence.
Related Knowledge Center: State of the business model
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.