The Guardian says it increased programmatic ad revenue by 21% in one year and cut unsold inventory by ~54% YoY in Q1, after launching Curation at Scale in 2025 (Alice Brooker/Press Gazette)
Alice Brooker / Press Gazette:
The Guardian says it increased programmatic ad revenue by 21% in one year and cut unsold inventory by ~54% YoY in Q1, after launching Curation at Scale in 2025 — Curation at Scale went live in September 2025 and has since cut unsold inventory by around 54%.