News
The Guardian plots U.S. expansion following record revenue year
The Guardian is hiring for more than a dozen new editorial roles to support its U.S. expansion after growing its overall revenue year-over-year by 25%, a source familiar with its plans told Axios.
Why it matters: U.K. publications are scrambling to tap into America’s lucrative subscription and advertising markets, but The Guardian has found unprecedented success from reader revenue, or donations.
Related Knowledge Center: State of the business model
State of Play
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.