The Guardian experiments with republishing its food newsletter on Substack

The Guardian has started cross-posting its weekly food newsletter, “Feast,” to Substack, where it hopes to reach new audiences. This is an experiment, according to Press Gazette’s reporting; if Feast succeeds on Substack, The Guardian may progress to offering unique content on the platform, and republishing other existing newsletters there.

Press Gazette reported that the move is part of the publication’s multi-year transformation plan, Project Berger, which aims to make The Guardian “more visual, digital, and experimental.”

Feast is one of almost 60 newsletter offerings from The Guardian, per Press Gazette. The food newsletter has more than 100,000 subscribers and open rates close to 70%.

The Guardian’s head of newsletters, Toby Moses, told Press Gazette that he saw food reporting as a natural starting point for The Guardian’s Substack foray given the strength of its own coverage and the platform’s “thriving” food scene. Some of The Guardian’s individual food writers already have their own Substack newsletters.

The Guardian is just the latest publication to experiment with Substack; The Financial Times and The Economist recently launched Substack newsletters, Press Gazette notes. New York Magazine began publishing on Substack last spring; Consumer Reports revived its 1940s-era print newsletter on the platform last November.

Read more in Press Gazette’s story here.