Google’s Search for Its AI Future
Next week, a federal judge will start the process of determining how to fix Google’s search engine, which he ruled last summer was an illegal monopoly. No matter what he decides, though, artificial intelligence is already upending the future of Google Search.
Over the past two years, as OpenAI’s ChatGPT has grown more popular, Google has overcome a slow start to speed up the release of new AI features for its search engine, such as AI Overviews, which provides AI-generated answers. But even as Google moves faster, its leaders have struggled to articulate even to insiders a concrete vision for how they want search features to evolve, according to several current and former Search executives and employees.
Related Knowledge Center: Artificial intelligence
On top of a failing business model, newsrooms must navigate the powerful — and not fully reliable — new capabilities of artificial intelligence and the deployment of large language models.
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