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Google's AI Adventure - One Year On

www.seoforgooglenews.com · last updated
Earlier this week I gave a talk at the WAN-IFRA World News Media Congress about the current state of Google’s AI Overviews, the impact on traffic, and the broader evolution of search in other LLM chatbots (see my slides here).

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On top of a failing business model, newsrooms must navigate the powerful — and not fully reliable — new capabilities of artificial intelligence and the deployment of large language models.

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