Google will stop summarizing recipes in search results
Google will end an experiment that showed AI-generated summaries of recipes in search results, according to a Tuesday report by Bloomberg News.
Recipe Quick View launched last October. Google described it as a way for users to preview recipes before deciding whether they should visit a site.
The end of the trial period is a welcome change by food writers who have been worried about losing website traffic and in turn, advertising revenue, if the feature became permanent. Content creators who participated in the experiment were financially compensated, but what they were paid didn’t offset the lost advertising revenue, Bloomberg reporters Julia Love and Davey Alba reported.
A little bit of news from me and @julialove.bsky.social: Google isn’t pushing through with its Quick View Recipe feature, which food bloggers had feared could erode their search traffic
www.bloomberg.com/news/article…
— Davey Alba (@davey.bsky.social) July 1, 2025 at 7:00 PM
“The company’s retreat on the recipe feature comes amid a larger debate about whether the terms of engagement between the search giant and publishers should be renegotiated as generative AI remakes the web,” Love and Alba write. “Creators who depend on Google and other technology companies for traffic have spoken out about the devastating toll AI has taken on their businesses, and are pushing for more control over how their content is used to develop the technology.”
News publishers have been grappling with the AI Overviews–induced changes to their search traffic for months as more people use chatbots to find information. In May, Business Insider laid off 21% of its staff to move away from “traffic-reliance” for parts of its business. The Atlantic CEO Nicholas Thompson recently told staffers they “should assume traffic from Google would drop toward zero,” The Wall Street Journal reported last month.
“The digital media landscape and Google are now caught in an unfortunate race to the bottom,” Futurism senior editor Victor Tangermann wrote in June. “The tech giant’s search and AI features rely on a steady stream of news and original content. But by cutting the creators of that material out of a once lucrative organic search-driven revenue source, that stream could soon be reduced to a trickle, if not an incestuous swamp of AI-generated nonsense.”
The end of Recipe Quick View isn’t the only change Google has made to the information ecosystem this month. On June 12, the company announced that it was killing off its fact-checking feature, “Claim Review,” which showed users factual information in search results about already debunked claims. You can read more about that here.
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