Google Tells Advertisers They Must Protect Their Contact Forms

MediaPost.com: MediaDailyNews · last updated September 20, 2026 – 4:24 PM

Google has alerted advertisers that its invalid traffic filters cannot stop invalid submissions from reaching their advertisers’ contact forms, PPC Land reports. In a Google Ads Help Centre page, the firm explains that its anti-bot systems judge ad clicks after the ad has shown, so that bots can still fill in a company’s contact form. Tt is up to the advertiser to check contact forms with tools like reCAPTCHA and email confirmation links, Google states.

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