Google Plans to Add ‘AI Mode’ Option to Search
Google is making one of its biggest moves yet to bring conversational answers into its search engine, a response to artificial intelligence rivals that have attracted users by providing such answers rather than a list of website links.
The company is planning to give its billions of search users the option to switch to an AI Mode that looks nearly identical to its Gemini AI chatbot, according to a person working on the product. The Gemini chatbot now operates separately from Google’s search engine and has struggled to catch up to rival OpenAI’s ChatGPT, so this move would effectively expand Gemini’s audience.
Related Knowledge Center: Artificial intelligence
On top of a failing business model, newsrooms must navigate the powerful — and not fully reliable — new capabilities of artificial intelligence and the deployment of large language models.
State of the business model | Copyright and intellectual property