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Google may buy publishers time – they should use it to loosen tech giant’s grip on them

Press Gazette · David Buttle · last updated

Google will likely remain an important source of traffic for years — what publishers should do in the meantime.

People remain far more likely to click on at least one news link from Google’s AI Mode experience than they are from ChatGPT, according to a new study.

 

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Related Knowledge Center: State of the business model

State of Play

The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

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