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Google claims news is worthless to its ad business after test involving 1% of search results in eight EU markets

Media & Entertainment News | TechCrunch · Natasha Lomas · last updated

Google has reported the results of an experiment it ran which removed news from search results for 1% of users for 2.5 months in eight* markets in Europe — claiming the results show that news is essentially worthless to Google’s ad business. 

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