Giant Retailers Cope With Agentic Shopping

MediaPost.com: MediaDailyNews · last updated November 4, 2026 – 5:19 PM

Retailers like Walmart and Amazon are facing a challenge caused by AI-driven shopping: How to allow AI agents on their sites without threatening their ad revenue and customer data, Reuters reports. Those firms are the world’s largest retail media businesses, commanding an 88% share of the $74.4 billion retail media market in the U.S. Walmart has launched tools to enable third-party agentic commerce. But Amazon has gone to court to block Comet, Perplexity’s shopping agent.

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