News
Gannett Is Using AI to Pump Brainrot Gambling Content Into Newspapers Across the Country
The media giant Gannett, the largest owner of American local newspapers and the publisher of USA Today, is using AI to churn out a nationwide torrent of automated articles about lottery results that often pointedly direct readers toward a gambling site with which Gannett has a financial relationship
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On top of a failing business model, newsrooms must navigate the powerful — and not fully reliable — new capabilities of artificial intelligence and the deployment of large language models.
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As newsrooms struggle with rickety business models and precarious finances — as well as new technologies — they are deploying an array of editorial responses.
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Related Knowledge Center: State of the business model
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The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.