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Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets

Digiday · Tim Peterson · last updated

This week’s Future of TV Briefing looks at advertisers’ spending on YouTube Shorts inventory as the platform raises the revenue-sharing threshold for creators.

  • Coming up Shorts
  • YouTube’s view-counting change, Twitch’s AI opt-in, Apple TV’s golf game and more

Coming up Shorts

YouTube raising the bar for Shorts creators to join its revenue-sharing program raises the question: Is YouTube making it harder for Shorts creators to get a cut of ad dollars because there are fewer ad dollars earmarked for Shorts?

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