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Future of TV Briefing: YouTube develops new program to pitch brands on top creators’ shows

Digiday · Tim Peterson · last updated

This week’s Future of TV Briefing reports on YouTube’s new pilot program that would have brands sponsor shows from top creators.

  • YouTube TV (2026 edition)
  • Netflix’s all-cash offer for WBD, a “Creator’s Bill of Rights,” TikTok’s micro-drama app and more

YouTube TV (2026 edition)

Shows have become a focal point for YouTube. And now getting brands to sponsor those shows is becoming a priority.

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