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Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?

Digiday · Tim Peterson · last updated

This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.

  • WTF is device attestation?
  • Netflix’s video podcast plans, Apple’s (lack of) ad plans and more

WTF is device attestation?

In the cat-and-mouse game of CTV ad fraud, the cat has a new mousetrap. IAB Tech Lab has introduced device attestation as a new system for combating device spoofing, or fraudsters imitating CTV devices in order to siphon streaming ad dollars.

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