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Future of TV Briefing: Which agency team(s) should be responsible for YouTube Shorts?

Digiday · Tim Peterson · last updated

This week’s Future of TV Briefing looks at how agencies are sorting out which teams take the lead for buying YouTube Shorts ads.

  • ‘A very big jump ball’
  • YouTube’s Netflix counter, streamers’ aggregation plays, California v. Paramount and more

‘A very big jump ball’

YouTube Shorts may be the most enigmatic media channel for ad agencies today. 

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