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Future of TV Briefing: The streaming ad industry finally has levers to pull on quality

Digiday · Tim Peterson · last updated

This week’s Future of TV Briefing looks at how the IAB’s Redefining Media Types Standard could address the streaming ad market’s call for quality controls.

  • Quality check
  • Paramount-WBD’s pause, Netflix-YouTube’s tug-of-war, Nielsen-VideoAmp’s exit and more

Quality check

“The advertising market does not systematically price impressions according to their true economic value.”

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