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Future of TV Briefing: Netflix’s in-house ad platform launch has led some advertisers to double spend

Digiday · Tim Peterson · last updated

This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options have resulted in increased advertiser spending.

  • From tudum to ta-da
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From tudum to ta-da

Netflix’s move to take its ad platform in-house last year is paying off.

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