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Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market

Digiday · Tim Peterson · last updated

This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales.

  • The fluidity upfront
  • YouTubers’ Hollywood takeover, Hulu’s shelf life and more

The fluidity upfront

Flexibility isn’t the only f-word being flung around in this year’s upfront.

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