News

Future of TV Briefing: How AI agents prime TV advertising for ‘premium automation’

Digiday · Tim Peterson · last updated

This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages.

  • ‘Premium automation’
  • Disney’s next CEO, YouTube’s TV measurement issue, Paramount+’s plans and more

‘Premium automation’

This week we had NBCUniversal’s Ryan McConville on the Digiday Podcast to talk about the company’s test of using AI agents to sell ads against a live NFL game. It was a really insightful, technical conversation. And one thing McConville said has really stuck with me:

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

View full article

here today, more tomorrow

We’ve launched briefing.center with a focus on the press and media.

And we’ve added Citizen Cartwright, a daily quick-read news summary by veteran Washington journalist Linda Cartwright. We’ve also created a new voting rights knowledge center for Citizen Cartwright subscribers. (You can sign up for a dedicated morning email at citizencartwright.com.)

You can sign up here for full access to press and media and Citizen Cartwright on briefing.center.

You can use briefing.center as the center of your information management, or just one of your tools. We’re happy to discuss your information needs.

Sign up