Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater

Digiday · Sam Bradley · last updated July 30, 2026 – 8:07 PM

Marketing effectiveness used to be just another front in the attritional conflict between CMO and CFO. Now, it’s something for CEOs to boast about.

This week’s second-quarter earnings calls featured several big brand bosses pointing to their companies’ ability not just to spend advertising dollars, but spend them well.

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here today, more tomorrow

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