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The FT says it increased subscription conversion rates by ~280% by using AI to personalize its paywall messaging, resulting in a 7% increase in lifetime value (Charlotte Tobitt/Press Gazette)

Mediagazer · last updated

Charlotte Tobitt / Press Gazette:
The FT says it increased subscription conversion rates by ~280% by using AI to personalize its paywall messaging, resulting in a 7% increase in lifetime value  —  How publishers including Reach and The Independent are — and aren’t — using personalisation.  —  The Financial Times …

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