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Foxtel’s star-crossed Hubbl flames out despite multimillion-dollar marketing push | Amanda Meade

The Guardian - Media · Amanda Meade · last updated

Ill conceived set-top box put into ‘maintenance mode’ just over a year after $1m launch party. Plus: ABC critics revel in Trump clash

Not even Hamish Blake in a silly costume and multiple puff pieces in the Murdoch press could save Foxtel’s streaming TV set-top box Hubbl.

Despite the millions Foxtel spent on marketing, including a $1m launch party on Sydney harbour, the company conceded Hubbl was “in maintenance mode”.

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