Fox News projecting $500 million in non-cable TV revenue for 2025
Fox News Media is projecting half a billion dollars in revenue this fiscal year for its non-cable TV businesses, executive vice president of ad sales Trey Gargano told Axios in a rare interview about the company’s financials.
Why it matters: Fox has been insulated from some of the viewership challenges plaguing its competitors in the streaming era, but its efforts to diversify away from cable will make its brand even less vulnerable to cord-cutting long term.
Related Knowledge Center: State of the business model
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.