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Fox Corp. extends its partnership with iSpot to include data that tells sponsors whether ads resulted in meaningful outcomes, such as a movie ticket purchase (Brian Steinberg/Variety)

Mediagazer · last updated

Brian Steinberg / Variety:
Fox Corp. extends its partnership with iSpot to include data that tells sponsors whether ads resulted in meaningful outcomes, such as a movie ticket purchase  —  Advertisers are accustomed to getting quick info on how many people their commercials reach on TV day after day.