Four Predictions for the 2025 Creator Economy

Welcome to the first edition of Creator Economy in 2025! With a new U.S. presidential administration and TikTok’s future in the country hanging in the balance, this year is already off to a busy start. Here’s what I’m forecasting will happen over the next 12 months: 

• The Supreme Court will uphold a U.S. law that could ban TikTok. After reporting on this story over the past four years and spending a lot of time speaking with legal experts, I expect the court to decide that national security concerns override worries that the ban violates the First Amendment, similar to the appeals court’s ruling. I think the Supreme Court will make a swift decision before the Jan. 19 deadline.