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Four lessons for building a WhatsApp community from scratch

RJI · Lamar · last updated

What one community newsroom learned about growth, retention and trust on WhatsApp Curious about using WhatsApp for news and information? Increasingly, newsrooms across the country are turning to the platform to reach and engage Latino and immigrant communities, and for good reason: 56% of Hispanic adults in the U.S. say they use WhatsApp. The pioneering work of organizations like Conecta…

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