Forget clicks. 'You can engage people’s curiosity.'
S.P. Sullivan has covered nearly every beat except sports during his career at NJ Advance Media. Now, that coverage lives on social media.
“I don’t sound like a news anchor,” he said. “I sound like a guy that’s sitting next to you on the bus.”
That’s because he probably is the guy sitting next to you on the bus, Sullivan told Lane DeGregory and Maria Carrillo in the latest edition of the WriteLane podcast.
“What I’m trying to show you is I’m a real guy who takes the bus to the city to get the information that you need,” he said. “So yeah, there is an element of every man to what I’m doing. But that’s only because I think that’s always been my approach as a writer and as a journalist, trying to kind of demystify these institutions.”
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